"Sharing locally, connecting globally"

Our Organisation

Sharing locally, connecting globally.

S.A.L.A.M Initiative is an organisation which specialises in community outreach and educating the general public on Islam, with a special focus on Muslim Youth. While being an organisation which aims to produce content for all communities, S.A.L.A.M has a designated focus on Muslim youth and Muslims who are experiencing a crisis of faith. Damaging media narratives which target Islam and Muslims and the resurgence of Islamic political extremist movements (as well as right wing political radicalism in recent years) has left many Muslims/non-Muslims confused as to what Islam is on a basic level.


Our mission concentrates on four clear areas:

1- Producing high- quality visual media that presents Islam globally.
2 - Connecting with Muslims and non-Muslims alike, at a grassroot level.
3 - Practically and academically making an intellectual case for Islam
4 - Promoting Islamic revival and cohesion within diverse Muslim communities, in a comprehensive manner.

An introduction to S.A.L.A.M


monthly reach

Our videos reach over 3 MILLION people per month

total reach

Our total reach is more than 45 MILLION people!


Across all our youtube channels, we have over 400,000+ subscribers!


We reach over 100 different countries via our channel